MINIATURE MAGIC

YOUTUBE MUSIC

We’re proud to say that this one was all hand crafted human made—zero AI involved! We used magical, colorful, and 100% practical miniatures to tell the story for the Google - YTM team. The goal was to reintroduce people to all the cool features of YouTube music….without necessarily nudging them to stop using Spotify or iTunes (just incorporate some YTM into your daily listening and you’re good to go). 

To pull this off, we created some masterful small-scale set design and shot this on a stage. And of course, Jonpaul Douglass brought his signature humor to this vibrantly colorful miniature world.