The Mood

With a vibrantly colorful and fantastical look, Jake Banks’ work with Recess delivered all the mood-lifting properties of their sparkling fruit-infused water and all new Zero-Proof Craft Cocktails (no hangover required)!

Shot on film and enhanced with otherworldly (and fruit-forward) design and animation, this campaign perfectly channeled Recess’ cool, calm, collected vibe—all while adding some razzle dazzle to bring things to a new, fresh place.