Saucy Bites

Zaxbys came to us for a whole new look, and after a few test shoots and months of development, we came up with a bold, graphic, saucy new look. With Sugarhi’s signature hard key light look, with some slow-mo “flying sauce” shenanigans sprinkled in for that extra flavor. Vivid, sensorial, and in-your-face, these are attention-grabbing visuals designed to elevate the Zaxby’s brand.