Putting the “groovy” back in grocery shopping…sign us up! For these psychedelia-inspired visuals, we designed a hypnotic 3D kaleidoscope and determined exactly how it would move—no matter what ingredients were featured.

We designed the look and motion of this campaign from the ground up, starting with design boards and a 3D previz. We shot each element on our specialty rig, which allowed the fruit to spin 360 degrees as the camera moved around it (a crazy idea for some, but for us it’s all in a day’s work!). In post, we rotoscoped each element and animated it in the three-dimensional space.