Zaxby's

Campaign

General TSO’s Boneless wings, New Signature Sandwich, & Never Ending Saucibilities

Consider these three campaigns for Zaxby’s our answer to some of life’s more burning questions. Namely, “why is Zaxby’s chicken so legendary?” and “what’s in General Tso’s secret sauce, anyway?”

We shot all three campaigns on a stage. We built the Zaxby’s store for General Tso’s, while the rest of the campaigns were all about tabletop fun!

We shot each element separately with the phantom camera so we could capture the ingredients flying through the air. We then animated them in 3D space to lend energy and explosiveness to the ingredients. From fresh ingredients colliding to plates spinning like records, these spots were bold, fun, and visually dynamic through and through.