Budweiser

Red White & Bud

Red, White, & Bud.

Sugarhi was tapped by DAVID THE AGENCY to direct some epic beer pours and all-American summertime fun—all in the service of celebrating Budweiser’s new Patriot Cans. Stars and stripes never looked so good!

Channelling those sunny backyard bbq vibes, our visual approach creatively incorporated the Patriot’s Can’s stars and stripes design elements. The end result is a campaign that has the Sugarhi look aaaaallllll over it: bright colors, vibrant product, and a cool graphic vibe that pops off the screen.