New Patriot Cans
Red, White, & Bud.
Sugarhi was tapped by DAVID THE AGENCY to direct some epic beer pours and all-American summertime fun—all in the service of celebrating Budweiser’s new 2021 Patriot Cans. Stars and stripes never looked so good!
Channelling those sunny backyard bbq vibes, our visual approach creatively incorporated the Patriot’s Can’s stars and stripes design elements. The end result is a campaign that has the Sugarhi look aaaaallllll over it: bright colors, vibrant product, and a cool graphic vibe that pops off the screen.
We shot this one on location in Georgia where summer starts early, so we beat the sun just in time to roll these out all summer long. From Memorial Day to 4th of July to Labor Day, ’tis the season to grab an ice-cold Bud and make summer happen!